Corporate headshots: Colour or Black & White?

When it comes to deciding on black and white or colour portraiture for you professional head shots, it's important to consider how you want to come across to your clients, customers or prospective employers.
Black and white portraits can be customised to appear traditional or more artistic depending on your occupation. Authors, actors and models would benefit from a more artistic-style black and white head shot, where as academics, lecturers and executives can opt for a traditional black and white portrait to suit their professional status.
On the other hand, colour portraits exude personality and suggest a modern feel to your photograph. Personal trainers, entertainers, models, real estate agents, financial professionals etc would suit a colour portrait to suggest their personality and to suit their occupation.
Having the option of both to suit your different profiles, websites and portraits for different situations is beneficial to your corporate image and business.